Stop Treating Your Website Like a Brochure: Make It a Growth Engine
Most construction executives treat their website like a digital business card — impressive pictures, a few project summaries, and a “Contact Us” form.
But as Rob Murray of Intrigue Media explains, that’s a huge missed opportunity.
Even for companies chasing $50 million projects, buyers are Googling you. Your website can either reinforce your reputation and win trust—or quietly kill your credibility.
In this episode of Construction Genius, Rob joins Eric to dismantle common marketing myths in commercial construction and lay out a simple, strategic framework to turn your website into a true business development tool.
Key Takeaways:
- Why people do Google big contractors – and how ignoring this reality leaves money on the table.
- The two types of positioning – vertical vs. horizontal – and how to decide which fits your company.
- How to speak to multiple buyers (rookie owners vs. seasoned CMs) without confusing your message.
- The 3-question testimonial method that creates instant trust and authentic proof.
- A 24-month client review exercise that reveals your most profitable niche—and where to double down.
- How customer interviews rewrite your homepage copy in the language your clients actually use.
Listen or Watch the Episode
📚 Resources
Check out Rob Murray and Intrigue Media at www.intriguemedia.com.
LinkedIn Handle: https://www.linkedin.com/in/intriguerobertmurray
And if you ever find yourself in Toronto, Rob recommends visiting the revolving restaurant at the CN Tower — the food is a 7 out of 10, but the view is an 11. www.cntower.ca
Ready to level up your leadership and win in construction? Grab my book Construction Genius or check out The Shift course—practical, no-BS training for construction executives.
