Book Nerd! How to Scale Your Business Like Amazon | Ep. 112

How to Scale Your Business Like Amazon

Amazon is a household name that continues to lead and dominate the international business scene. The trillion-dollar business that it is today, however, did not happen overnight. Their success story involves failures, risks, inventions, innovation, and an intense company culture not for the faint of heart. Intimidating as it is, though, there is a treasure trove of ideas that we can learn from them to scale our business, even in the construction industry. 

In this week’s Construction Genius podcast episode, I welcome Steve Anderson, best-selling author of the Bezos Letters. He shares how Jeff Bezos built Amazon into what it is today and how he laid out his plans through his annual letters to shareholders. We discuss things that are considered crucial to Amazon’s growth and how companies can use those strategies to grow their businesses. 

This episode is something you shouldn’t miss. Listen to it today! 

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Discussion Points:

0:00 Introduction 

1:44 What can commercial contractors learn from a ‘book nerd’?

3:03 Practicing dynamic innovation and invention 

3:54 The difference between invention and innovation 

6:46 Jeff Bezos’ personality as a leader

9:21 How Bezos is unconventional in his business mindset

11:18 Experimentation is a culture in Amazon 

12:04 Timeline for an idea to come into fruition 

12:49 How does Amazon balance innovation with risks

14:11 Invention is where disruption occurs 

15:25 How Amazon positions itself in business 

17:02 Three customer pillars of Amazon

17:37 Understand and articulate your culture 

19:23 Generate high-velocity decisions 

21:48 Promoting ownership 

23:14 Understand your flywheel

25:25 Amazon’s flywheel 

26:34 Measuring what matters, question what’s measured, trust your gut

28:18 Believe it’s always day one 

30:22 The starter pack of day one defense 

31:48 What can we learn from Jeff Bezos’s leadership? 

33:35 Three action items from the Amazon story 

About the Guest: 

Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal, USA Today, and an international bestseller. With hundreds of thousands of followers, LinkedIn has handpicked Steve as one of the world’s most influential thought leaders.

Steve helps business owners understand how to leverage the exquisite tension between risk-taking and business growth.



Books mentioned in this episode: 


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