If you’re serious about winning more work, building trust with clients, and leading your sales team with confidence, let’s talk.
I’m offering a free 10-minute call to help you pinpoint exactly where your sales process is breaking down—and what to do about it.
👉 Book your 10-minute call here: https://10minuteswitheric.youcanbook.me/
Don’t wait for the phone to ring. Let’s get proactive, strategic, and focused on what actually works in construction sales.
Winning negotiated projects in construction isn’t about cutting into your profit; it’s about cultivating trust, clear communication, and placing yourself as the partner of choice. The shift from estimation to strategic selling is essential in contexts where relationships, consistency, and confidence are important. Success comes with recognizing the right moments to connect with decision-makers, tapping into your team’s capabilities, and advocating for what you need with confidence, proving that you possess qualities beyond just being a contractor but a trusted partner who brings solutions and lasting value to the table.
In this week’s solo episode, Eric explains how to win negotiated projects without competing on price. From overcoming the reluctance to call to prospecting expertly, leveraging team selling, and conquering reciprocal exchange, Eric breaks down the behaviors and mindset shifts that make high-performing builders stand out. Join Eric if you are ready to start winning work by leading with value, confidence, and connection.
Listen to the podcast here
Watch the video podcast here
EPISODE HIGHLIGHTS
[01:53] Prospecting and closing in construction.
[03:18] Overcoming the reluctance to call.
[05:11] Alignment, commitment, and consistent effort.
[08:05] Dealing with ghosting in sales.
[12:22] Proactive vs. reactive approach in sales.
[15:05] The psychology of reciprocity.
[17:00] Actionable steps to improve the sales experience.
KEY TAKEAWAYS
- Think of prospecting as digging for gold; get out there and look for it.
- Be willing to knock on doors.
- Identify your ideal clients and where you can connect with them.
- Get comfortable with asking for the job.
- Face your reluctance to call.
- Don’t wait for instructions. Create opportunities.
- Sell as a team. Everyone plays a role from estimating to execution.
- Leverage the psychology of reciprocation.
THE SHIFT
Imagine making the shift from building projects to truly leading people.
You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.
In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.
The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.
The Shift is all about mastering the skills that matter:
- – Direct, clear communication.
- – Handling tough conversations with confidence.
- – Guiding your team toward quick, practical solutions.
- – Setting the standard for high performance.
And let’s be honest—you’re busy.
That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.
This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.
Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com
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Are people problems eroding your company’s profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/
Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me
