In the fiercely competitive world of construction, a handful of people stand out as genuine rainmakers—those uniquely gifted individuals who seem able to summon success and profitability from seemingly nowhere. Roger Leasure, President and CEO of The Leasure Group, is precisely that kind of leader.
In this episode of Construction Genius, which ranks among my top five all-time favorites, Roger reveals how he transformed a simple $15 investment into a staggering $12.8 million project. He dives deep into the core principles of genuine business development, sharing practical strategies that go far beyond standard sales pitches. Roger teaches us to see business through the eyes of our clients, to build meaningful relationships through thoughtful gestures, and to strategically position ourselves as essential partners rather than just another vendor.
Listen to the podcast here
Watch the video podcast here
Key takeaways
✅ Discover the extraordinary story behind turning a $15 gift into a multi-million dollar opportunity.
✅ Learn how to shift your mindset and genuinely put yourself in your client’s shoes.
✅ Understand the importance of personal, thoughtful gestures and how they can dramatically influence business relationships.
✅ Gain insights into building targeted client lists and why accountability is essential in effective business development.
✅ Hear about strategies for overcoming the discomfort of rejection and transforming it into growth.
✅ Explore practical techniques to motivate and train technical team members to become active participants in business development.
✅ Uncover how strategic planning and clear metrics can significantly enhance the effectiveness and profitability of your business.
90-Day High-Performance Dashboard
You can’t afford to let your people drift.
To drive real performance, you must coach with clarity and purpose.
Use the 90-Day High-Performance Dashboard to:
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Get clear on what matters most.
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Drive focused action and accountability.
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Strengthen trust and deepen relationships.
Success doesn’t happen by accident.
It happens when leaders coach with precision and consistency.
Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role
Coach your team toward real results — one conversation at a time.
THE SHIFT
Imagine making the shift from building projects to truly leading people.
You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same.
In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people.
The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition.
The Shift is all about mastering the skills that matter:
- – Direct, clear communication.
- – Handling tough conversations with confidence.
- – Guiding your team toward quick, practical solutions.
- – Setting the standard for high performance.
And let’s be honest—you’re busy.
That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed.
This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people.
Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com
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Are people problems eroding your company’s profits?
Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/
Is an executive or leader in your company struggling?
Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me
